Kamal Subedi โ€” SEO Expert & Digital Marketing Specialist | Nepal
Kamal Subedi โ€” Marketing Specialist & SEO Expert
๐Ÿ† SEO Expert

Nepal's Leading Digital Marketing Expert

Kamal Subedi

Marketing Specialist ยท SEO Expert ยท Business Consultant
Based in Melbourne, Australia โ€” Serving Nepal & Global Markets

7+ Years Experience
200+ Projects Delivered
30+ Certifications
SEO Expert Nepal Digital Marketing Semantic SEO Technical SEO Local SEO Student Recruitment Google Ads Content Strategy
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Results-driven marketer with a digital edge

Namaste! I'm Kamal Subedi โ€” a results-driven Marketing Specialist and Nepal's leading SEO Expert with 7+ years of experience in education marketing, digital campaigns, and international student recruitment across Australia and global markets.

Currently based in Lyndhurst, Melbourne, I lead strategic marketing initiatives at the Adelaide Institute of Higher Education (AIHE), driving brand visibility and enrolment growth across domestic and international markets. My career spans education institutions in both Australia and Nepal, giving me a rare blend of international perspective and local insight.

I specialise in Semantic SEO, Technical SEO, integrated digital campaigns, and data-driven marketing strategy. From student recruitment pipelines to Google rankings, every initiative I lead is built on measurable outcomes and sustainable growth.

๐ŸŽฏ Why Partner With Me?

  • 7+ Years of Proven Marketing Experience โ€” across Australia and Nepal
  • Education Sector Specialist โ€” higher education, English language, and K-12
  • Certified Professional โ€” 30+ certifications from Google, LinkedIn, Accenture & more
  • End-to-End Digital Expertise โ€” SEO, Google Ads, social, content, analytics
  • International Recruitment Networks โ€” education agent partnerships across key markets
  • Data-Driven Approach โ€” every strategy is grounded in market research and analytics
  • Cross-Cultural Communication โ€” fluent in bridging Nepal & Australian markets
Kamal Subedi
Kamal Subedi
Marketing Specialist ยท SEO Expert ยท Melbourne, AU

Professional SEO & Digital Marketing Services

Every service is customised for your goals, industry, and target market โ€” delivering real, measurable impact.

๐ŸŽฏ

Complete SEO Services

Comprehensive search engine optimisation to rank your website #1 on Google and drive sustained organic traffic.

  • Technical SEO Audits & Fixes
  • On-Page & Off-Page SEO
  • Local SEO for Nepal
  • E-commerce & WordPress SEO
  • Link Building & Keyword Research
  • Analytics & Monthly Reporting
๐Ÿง 

Semantic SEO

Advanced entity-based optimisation for maximum visibility in modern, intent-driven search engines.

  • Entity-Based Optimisation
  • Knowledge Graph Optimisation
  • Schema Markup Implementation
  • Topic Clustering & Pillar Pages
  • Featured Snippet Strategy
  • Semantic Keyword Research
๐Ÿ“Š

Digital Marketing

Integrated marketing campaigns that build brand visibility, generate leads, and convert audiences.

  • Google Ads & Meta Ads
  • Social Media Marketing
  • Email Marketing Campaigns
  • Content & Copywriting Strategy
  • Conversion Rate Optimisation
  • Marketing Analytics (GA4)
๐ŸŽ“

Education Marketing

Specialist student recruitment marketing for higher education institutions targeting domestic and international markets.

  • Student Recruitment Campaigns
  • Education Agent Partnerships
  • Education Fair & Event Marketing
  • International Market Targeting
  • Enrolment Pipeline Development
  • Brand Positioning for Institutions
๐ŸŒ

Website Optimisation

Technical and UX-focused website improvements for speed, Core Web Vitals, and user experience.

  • Core Web Vitals Optimisation
  • Mobile Responsiveness
  • WordPress CMS Management
  • Website Speed & Performance
  • UX & Conversion Improvements
  • Web Security & Maintenance
๐Ÿ’ผ

Business & Brand Consulting

Strategic consulting to help you make data-driven decisions, position your brand, and achieve growth.

  • Digital Strategy & Roadmapping
  • Market Research & Competitor Analysis
  • Audience Segmentation
  • ROI & Performance Tracking
  • Brand Development & Positioning
  • Marketing Budget Planning

Professional Journey

Over 7 years working across higher education, English language, and K-12 institutions in Australia and Nepal โ€” driving marketing strategy, digital growth, and international student recruitment.

Aug 2024 โ€” Present
Marketing Specialist
Adelaide Institute of Higher Education (AIHE)
๐Ÿ“ Australia ยท On-site
Lead strategic marketing initiatives to enhance brand visibility and increase domestic and international student enrolments.
  • Developed and executed integrated marketing campaigns contributing to increased student enquiry volumes and lead generation across multiple markets.
  • Improved digital campaign performance by optimising SEO and targeted advertising strategies, increasing website traffic and engagement.
  • Implemented data-driven marketing strategies using market research and analytics to identify growth opportunities in international education markets.
  • Conducting comprehensive market research and competitor analysis; designing multi-channel campaigns across digital, print, and social media.
  • Managing SEO strategies, paid advertising campaigns, and GA4 web analytics reporting.
Key Focus Areas
SEO & Digital Advertising Market Research International Recruitment Campaign Analytics
Mar 2022 โ€” Aug 2024
Marketing Officer
Ozford Education Group
๐Ÿ“ Melbourne, Australia ยท On-site
Managed marketing activities across Ozford English Language Centre, Ozford High School, and Ozford Institute of Higher Education.
  • Strengthened international recruitment partnerships by building and managing relationships with education agents across multiple markets.
  • Contributed to increased brand visibility through targeted digital campaigns and promotional materials.
  • Successfully coordinated education fairs and recruitment events attracting prospective international students.
  • Developed and implemented strategic marketing plans; managed budgets; produced brochures, social media campaigns, and digital content.
  • Monitored agent performance and provided marketing resources and training to key partners.
Key Focus Areas
Agent Relationship Management Education Fairs Brand Campaigns Budget Management
Feb 2017 โ€” Feb 2022
Marketing Officer
Boston International College
๐Ÿ“ Bharatpur, Chitwan, Nepal
Executed marketing campaigns and recruitment strategies to promote academic programs and increase student enrolments.
  • Led multi-channel marketing campaigns that significantly improved student engagement and enquiry rates.
  • Enhanced digital presence through SEO and social media marketing initiatives.
  • Identified new market opportunities through research and data analysis, supporting institutional growth.
  • Planned and implemented advertising campaigns; managed digital marketing initiatives including SEO optimisation and online advertising.
Key Focus Areas
Multi-Channel Campaigns SEO Optimisation Market Research Advertising Strategy
Sep 2020 โ€” Oct 2021
Marketing Consultant
Ankuram Academy
๐Ÿ“ Nepal
Provided marketing consulting services focused on advertising strategy, digital marketing, and brand visibility.
  • Developed targeted marketing campaigns that expanded the organisation's reach across new student markets.
  • Increased social media engagement through SEO-driven digital marketing strategies.
  • Designed and executed advertising campaigns; created copywriting, artwork, and digital advertisements.
  • Conducted market research and consumer behaviour analysis to support campaign development within strict timelines and budgets.
Key Focus Areas
Advertising Strategy Social Media Growth Copywriting Consumer Research

Education & Qualifications

๐Ÿ“˜
Master of Business Administration (MBA)
Boston International College
Affiliated to Pokhara University, Nepal
Specialisation: Finance, General
๐Ÿ›๏ธ
Bachelor of Business Administration (BBA)
Boston International College
Affiliated to Pokhara University, Nepal
Specialisation: Management
๐Ÿ† GPA 3.99 / 4.0 โ€” Dean's List

Certifications & Training

30+ professional certifications from globally recognised institutions and platforms.

LinkedIn Learning
Become an SEO Expert
Issued Apr 2020
LinkedIn Learning
Local SEO
Issued Apr 2020
Google
Fundamentals of Digital Marketing
Issued Mar 2020
LinkedIn Learning
Online Marketing Foundations
Issued Apr 2020
LinkedIn Learning
OMCAโ„ข Certification for Online Marketing Associate Test Prep
Issued Apr 2020
LinkedIn Learning
Social Media Marketing Foundations
Issued Apr 2020
Udemy
Social Media Marketing
Issued Mar 2020
Accenture
Digital Skills: Digital Marketing
Issued Mar 2020
Accenture
Digital Skills: Social Media
Issued Mar 2020
Accenture
Digital Skills: Web Analytics
Issued Mar 2020
Accenture
Digital Skills: Mobile
Issued Mar 2020
LinkedIn Learning
Data Analytics for Business Professionals
Issued Apr 2020
365 Data Science
Intro to Data Science
Issued Mar 2020
365 Data Science
Advanced Excel
Issued Mar 2020
365 Data Science
Introduction to R Programming
Issued Mar 2020
LinkedIn Learning
Cert Prep: Project Management Professional (PMP)ยฎ
Issued Apr 2020
Coursera
Project Management: The Basics for Success
Issued Apr 2020
LinkedIn Learning
Ethical Hacking: Introduction to Ethical Hacking
Issued Apr 2020
LinkedIn Learning
Ethical Hacking: Footprinting and Reconnaissance
Issued Apr 2020
LinkedIn Learning
Ethical Hacking: Vulnerability Analysis
Issued Apr 2020
King's College London
Introduction to Business Management
Issued Mar 2020
Charles Sturt University
Mastering Your Personal and Professional Growth
Issued Mar 2020
Accenture
Digital Skills: Grow Your Career
Issued Mar 2020
DisasterReady
Procurement Planning
Issued Mar 2020
World Health Organization
COVID-19: Operational Planning Guidelines
Issued Mar 2020
Growth Sellers Pvt. Ltd.
HR Meet 2018
Issued Mar 2018

Core Skills & Expertise

๐ŸŽฏ SEO Mastery
Technical SEO Semantic SEO On-Page SEO Off-Page SEO Local SEO Nepal E-commerce SEO WordPress SEO Schema Markup Core Web Vitals Keyword Research Link Building SEO Auditing
๐Ÿ“Š Digital Marketing
Google Ads Meta Ads LinkedIn Ads Social Media Marketing Email Marketing Content Strategy Copywriting Marketing Automation Growth Hacking Brand Development
๐ŸŽ“ Education Marketing
Student Recruitment Agent Management Education Fairs International Markets Enrolment Strategy Institutional Branding Event Coordination
๐Ÿ“ˆ Analytics & Tools
Google Analytics (GA4) Google Search Console SEMrush / Ahrefs Screaming Frog Google Tag Manager Canva / Adobe Suite WordPress CMS Mailchimp / HubSpot Excel Advanced R Programming
๐Ÿ’ผ Strategy & Consulting
Marketing Strategy Market Research Competitor Analysis Audience Segmentation Budget Management ROI Optimisation Project Management Stakeholder Engagement
๐Ÿ’ป Technical Skills
HTML / CSS JavaScript (basics) WordPress CRM Systems Marketing Funnels Network Management Web Security IT Administration

Let's grow your business together

Ready to dominate Google rankings, build your brand, or launch a winning student recruitment campaign? As Nepal's leading SEO expert and a seasoned education marketing specialist, I'm here to turn your goals into measurable results.

๐Ÿ“ง Start the Conversation

๐Ÿ‡ณ๐Ÿ‡ต Proudly serving Nepali & international businesses from Melbourne, Australia

Marketing and Branding Consultant

Contact me for expert brand and marketing consulting services for your business.

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Kamal Subedi

Melbourne, Victoria, Australia

Kathmandu, Nepal

Projects

Training & Development


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